11 p's of marketing pdf

What is marketing marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. The seven ps of marketing is a relatively simple framework that can be used by any organisation or manager to plan marketing activities and a marketing strategy. Going beyond the 4 ps of marketing in a service businessyoull orlearn. Incorporating 11 ps of service marketing mix and its impact on the development of technical education article pdf available in journal of entrepreneurship education 202 december 2017 with. The marketing mix is often crucial when determining a product or brands offer, and is often associated with the four ps. Aug 09, 2008 there are generally 4 ps of marketing. Were 6p marketing because you need more that the traditional four to break through in todays highly competitive global marketplace. The 5 ps of marketing product, price, promotion, place, and people are key marketing elements used to position a business strategically. Modern marketing the 15 ps of marketing the classical marketing mix service marketing 7ps extended marketing mix online marketing 11ps of marketing technomadic age of marketing summary of the 15ps of marketing in an a ge of ever increasing ideas and information in order to balance the flow of information and develop n ew innovative means of assessing marketing. Nov 02, 2016 also known as the 5 ps of marketing, the marketing mix can be used to grow your business and market your productservice effectively. Then it went to 7 with processes and packaging and now you have my full set of 10. Pdf technology education or technical education te is a key driver for the growth and development of a country and is essential input for. The internet was the first giant, dynamic shift in marketing in decades.

Some people believe that marketing is same as shopping. The original marketing mix was proposed by jerome mccarthy in his 1960 book basic marketing. According to kallio, 1995, decision of selection of undergraduation and graduate studies are mostly same and similar as. The 7 ps are controllable, but subject to your internal and external marketing environments. However, over the last 10 years, ive added a few more ps to my list. The 44 ps of marketing is a more comprehensive list of things to consider when you market anything.

Social media was the next frontier that marketers embraced and both have changed the way we market everything. Student questions 14 ps of marketing from anonymous. Product the product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get. The four ps of marketing is a common starting place for planning marketing. Get this right and your product will surely be music to their ears. Larry steven londre marketing, imc, advertising, promotion, media and more. Pdf incorporating 11 ps of service marketing mix and. The 44 ps of marketing definitive marketing checklist. Marketing mix definition of the 4ps and 7ps people, product, price, promotion, place, process and physical evidence all make up the marketing mix. The services marketing mix or 7 ps of marketing is shown in the following diagram. The 12 ps of businessnpo marketing going beyond the 4 ps of marketing in a service business or nonprofit theres more to running and marketing a businessnpo than what we learned from the 4 ps the standard 4 ps are just one part of the formula. This includes the quality how good it is, branding see units 1618, and reputation the.

As marketing mix 4p is becoming an old trend, and nowadays marketing business needs deep understanding of the rise in new technology and concept. The marketing mix is a business tool used in marketing and by marketers. Technology education or technical education te is a key driver for the growth and development of a country and is essential input for national development and for strengthening of the industry, economy and ultimately improving the quality of life. It is useful because it ensures that you look across each area together, and consider how they might be related. Nine ps 9 ps 2007 i own a for this concept, the nine ps 9 ps 2007, which augments the marketing mix and 4ps by the american marketing association, neil borden and jerome mccarthy. Some are particularly relevant for the new age of digital marketing, and few more so than the 10 cs of modern marketing. Pdf incorporating 11 ps of service marketing mix and its impact. Marketing mix of iphone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the iphone marketing strategy. Combining these different marketing tactics to meet your customers needs and wants is known as using a tactical.

As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. If you are taking a international marketing class it could be expanded to include additional p s like. The right product to satisfy the needs of your target customer. Lesson 11 ethics and marketing lesson 12 introduction to management. Its much more than sales and promotion by veronica. Heres how the six ps work together at 6p marketing. If you are taking a international marketing class it could be expanded to include additional ps like. Dec 03, 2018 marketing mix is a tool used by businesses and marketers to help determine a product or brands offering.

Incorporating 11 ps of service marketing mix and its impact. The influence of the 11 internal marketing mix elements product, price, place, promotion, people, processes, physical evidence, personal relationships, packaging. Marketing classes have promoted the 4 ps of marketing since they were developed in the 1960s by e. Introduction marketing mix is the combination of different marketing decision variables being used by the firm to market its goods and services. Its not 4,5 or 7 its the 10 ps of marketing, or is it i am sure you have heard of the 4 marketing ps product, price, place and promotion and then came the 5 th, people. Marketing story of sliced bread otto frederick rohwedder the jeweler developed in 1912 bread slicing machine prototypeblue prints destroyed in 1928 adopted in 1930 by wonder bread feature sliced bread benefit stayed fresh 18 years of marketing marketing is an.

If you went to school anytime over the last five decades, you learned about the universally accepted and always debated four ps of marketing. This paper therefore identified the various influences this new marketing era has on the widely known and accepted 7p marketing mix in order to provide a valuable literature basis for the effect of marketing 3. Marketing has changed dramatically since the four classic ps of the marketing mix price, product, promotion and place were proposed. The 5 ps of marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market, add value to their business. The traditional marketing mix has centred around the adage of the 4 ps of marketing. Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to develop robust marketing plans that stand the test of time. Mmm national council of educational research and training. Marketing mix, product, price, positioning, promotion, competitive advantage i. Findings of the study will be useful for the institutes, government and direct or indirect service. It will provide a solid foundation on which to build for the future. Decision making by the customer typically encompasses five stages. The 10 p s of marketing should all work in symphony to establish your brand and its unique selling point, and to ensure you are pitching to the right prospects in the right market.

Marketing 5 ps about marketing lesson plans marketing 1 topic. Marketing mix is originating from the single p price of microeconomic theory chong, 2003. The marketing mix 4ps explained in a bit more detail. Acquaint students with the scope and importance of.

We all know the ps of marketing, this was taught in marketing 101 and. The marketing professionals who shape and implement marketing strategy contribute directly to the economic wealth of a nation. While theres no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. There are four critical elements in marketing your products and business. Modern marketing the 15 ps of marketing internship uk. The 8th p is productivity and quality in integral services management, improving productivity is a requisite in cost management. In order to be successful you need to have the perfect combination of supplying a desirable product, sold at an attractive price, in the right location, using attentiongrabbing promotional tactics.

Apr 19, 2020 marketing mix of iphone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the iphone marketing strategy. Gordon identifies what he terms the 11 cs of relationship marketing which in a sense act as a replacement to the traditional 4 ps of marketing. Jun 15, 2009 modern marketing the 15 p s of marketing the classical marketing mix service marketing 7ps extended marketing mix online marketing 11ps of marketing technomadic age of marketing summary of the 15ps of marketing in an age of ever increasing ideas and information in. Marketing communications edinburgh business school. We would like to show you a description here but the site wont allow us. Apr 04, 2012 alan curtis said i want to share with you all here on how i get my loan from mr benjamin who help me with loan of 400,000.

There are 11 ps of marketing, not just 4 or 5 spice catalyst. To understand the entire formula we need to start from the beginning. Nonprofit the formula for creating a winning positioning statement how to create better plans and proposals how to integrate people and communication into your business and, more. But marketing is much more than your advertisement. There are so many elements to modern day marketing. So, 3 more new ps were added in the old 4ps model to give a deep understanding of the concept of the marketing mix. This marketing mix 7ps example i hope will have provided a live case study to clarify the 7 ps. The 7 ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. Marketing mix definition, 4 p, 7 p of marketing, example. Marketing theories the marketing mix from 4 ps to 7 ps. The traditional marketing mix has centred around the adage of the 4 p s of marketing.

The term marketing has been described by different people in different ways. Larry steven londre londre marketing consultants, llc. Extending this model to services, the services marketing mix was developed by bernard h. Incorporating 11 ps of service marketing mix and its. While everyone knows about the 7 ps of services marketing, the 8th p of services marketing has emerged in research very recently. Its not 4,5 or 7 its the 10 ps of marketing or is it i am sure you have heard of the 4 marketing ps product, price, place and promotion and then came the 5th, people. For each of the ps, you can have a marketing strategy, marketing types, techniques, and tactics. Marketing 5 ps about marketing lesson plans marketing 4 exclusive contract with mc donalds only indirect sale oca ola doesnt sell to the consumer directly promotion famous advertising campaign with truck with christmas people think the invented santa a lot of merchandise. Thats why 711 seven eleven is so successful in their business, they are everywhere. While the first four ps will help you promote and sell your products or services, you need two more people and passion to a build a great brand. There are some other people who confuse marketing with selling and feel that marketing activity starts. Personally i am not sure how this could have been left out of the original 4 as without people you have no audience.

To succeed in developing marketing strategies and programs for new and emerging. Incorporating 11 ps of service marketing mix and its impact on the development of technical education. In sum, this chapter explains the three stages of target marketing, including. Alan curtis said i want to share with you all here on how i get my loan from mr benjamin who help me with loan of 400,000. Marketing story of sliced bread otto frederick rohwedder the jeweler developed in 1912 bread slicing machine prototypeblue prints destroyed in 1928 adopted in 1930 by wonder bread feature sliced bread benefit stayed fresh 18 years of marketing marketing is an ongoing process and failure is an option.

Student questions 12 ps of marketing mix from anonymous. Marketing and the 7ps the national social marketing centre. Its much more than sales and promotion by veronica williams. Marketing mix 7ps example using an elderly care business as the example. Whenever they go out for shopping of certain products or services, they describe it as marketing. Their skills attract and retain customers, build sales and generate profits which can then be reinvested as part of a cycle of prosperity. Marketing mix of 7eleven analyses the brandcompany which covers 4ps product, price, place, promotion and explains the 7eleven marketing strategy. Please note that the nine ps 9ps of marketing 2007 start on page 7 marketing is the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return.

Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. The 10 ps of marketing 2nd edition nudge marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. Marketing may refer to the process of value exchange that is facilitate by the 4 ps. Pdf incorporating 11 ps of service marketing mix and its. Marketing uvm farmer training program mark cannella farm business management specialist mark. Grow your business using marketing mix 7ps focusing on the marketing mix of 7ps will help you to grow your business.